5 Ideas To Get The Most Out Of Your Website

Having a great website is one of the most important things you can do for your business.  Here are 5 ideas to make sure you are getting the most out of your website.

1.  Professional Photos

If you have a good camera and an artistic eye, you can take your own photos and use them for a more personalized look.  If you don’t have the time or desire, there are many stock photo sites like shutterstock, getty images and corbis that offer a huge selection of professional photos in high resolution.  It doesn’t cost much and will give your website a professional appearance.

2.  Blog & Social Media

Hopefully you have a blog and/or a social media campaign that leads potential customers to your website.  It’s also important to have links to your Blog, Facebook, Twitter, etc. on your website.  The more ways a prospect can learn about you, the more comfortable they will feel buying your products or services.

3. Have a Form to Collect Data

You should definitely have a form on your website that will collect a name and email address of anyone who might be interested in your products or services.  Be sure to let them know that you will never sell their private information.  It’s a good idea to follow up with anyone who fills out a form immediately before they move on to the next competitor.  You can also send out monthly newsletters and special promotions to keep them interested.

4. Optimize Your Website To Be Viewed On Mobile

It’s usually only a few extra dollars a month to have your website optimized to be viewed on a mobile device. A growing number of people use their phones or tablets exclusively to browse the internet.  Here are some interesting statistics about cell phone usage http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/.

5. Submit Your Website To All Of The Major Search Engines

  • Google™
  • Google Places™
  • Google Mobile™
  • Bing™
  • Yahoo!®
  • Twitter®
  • Facebook®
  • CitySearch®
  • Foursquare™
  • GPS navigation
  • MerchantCircle®
  • Angie’s List™
 

Once you are happy with your website, you should submit your website to the major internet directories and search engines listed above.  This will ensure that prospective customers will be able to find you online.  Simply go to each of these websites and follow the directions and then make sure you refresh your information every month or two.

Be sure to contact Mark at Tannen & Associates for all of your Merchant Card Services and POS System needs at (408) 888-9663 or markt@tannen.com.

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