4 Selling Tactics to Attract Retail Customers

If you are having trouble with making sales try these tips to properly interact with customers and make your small business a success!
1. Don’t be too aggressive
Bombarding a customer as soon as they walk in the door will not persuade them to buy your product. Instead try waiting a minute or so before approaching them to ask if they could use any assistance.2. Don’t be too passive

Standing behind the counter the whole time is not efficient either. You don’t want the customer to feel like they are burdening you by asking for help. Don’t be afraid to interact with the customer to get that sale.

3. Know your merchandise

Knowing a bit of background as well as the location of your store’s merchandise is very important. Be prepared for giving advice on certain products so that customers see you as a credible retailer.

4. Follow up

If your product requires shipping or customization so that customers do not receive their purchases right away, following up is a good idea. Don’t wait for the customer to contact you and instead call and give a simple update about the timeline of the product’s arrival.

With these tips you can give your customers a great experience that will encourage them to shop again and give referrals!

Be sure to contact Mark at Tannen & Associates for all of your Merchant Card Services and POS System needs at (408)888-9663 or markt@tannen.com.

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